Sr Lead Marketing Manager at Lumen (Remote) - Job of the Day
One interesting job a day.
I created this sub-publication to share roles that might be interesting to my coaching and workshop clients. Mostly one job a day, mostly remote, mostly hiring for other roles as well, and always interesting.
Excerpt:
Lumen connects the world. We are igniting business growth by connecting people, data and applications – quickly, securely, and effortlessly. Together, we are building a culture and company from the people up – committed to teamwork, trust and transparency. People power progress.
We’re looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future.
The Role
Lumen is seeking a Senior Lead Portfolio Marketing Manager to drive the creation and delivery of unique market positioning and sales enablement materials for our Infrastructure Services solutions, including Lumen’s Private Connectivity Fabric. The ideal candidate will have a passion for technology can easily take a customer-focused lens on how Lumen’s network and digital infrastructure solutions will serve as the backbone for the AI revolution. An ideal candidate would have a passion for storytelling, an ability to simplify complex concepts, and can easily collaborate with multiple resources to identify and develop valuable messaging that will drive engaging content. 
The Senior Lead Portfolio Marketing Manager is expected to be the subject matter expert for solution offerings by customer segment and industry – understanding and monitoring the changing market and audience landscape. The candidate will be able to take the portfolio level messaging and craft industry and persona solution messaging, content, and sales enablement pieces to support Lumen positioning as building the backbone of AI. As the segment and industry SME for the portfolio of solutions, the candidate is expected to craft customer and sales facing assets across the customer journey. 
This is a highly collaborative role working with cross-functional teams across the organization that brings together Corporate Strategy / GTM, Product, Sales, Commercial Enablement, Creative and Brand, Corporate Communications, Analyst Relations and Field Activation teams to plan, build, launch, and optimize go-to-market in a consistent and coordinated manner.
The Main Responsibilities
Acts as an industry expert, with a keen understanding on marketing insights, trends, customer pain points from both a segment and portfolio point of view. Supports go-to-market strategies aligned with goals aligned to product portfolio and sales team to drive profitable revenues.
Translates highly technical information into succinct customer outcome messaging to develop value propositions, differentiators, messaging, proof points, and claims.
Manages industry focused content hubs with 3rd parties to reach and educate new prospects.
Develops sales enablement materials to ensure sales understanding at various technical levels.
Creates content for external marketing activation, such as eBooks, whitepapers, research reports, content for customer roundtables, to support the generation of marketing qualified leads.
Composes content and manages the building of external marketing assets including brochures, case studies, customer presentations, newsletters, website, blogs, and other social media.
Partners with various marketing teams to drive the messaging in premium content such as infographics, white-board videos, webinars and other lead-gen campaign activities.
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